"Stealth turns exercise into a fun game!" 



At STEALTH FITNESS, we specialize in redefining fitness by infusing it with the fun of gamification. Our mission is to seamlessly integrate exercise into your daily routine, turning the mundane into a delightful experience. We strive to make fitness engaging for individuals of all ages, ensuring that maintaining a healthy lifestyle becomes a source of enjoyment and fulfillment rather than a tedious chore.


In 2015, the visionary founder of Stealth Fitness, Howie Panes, embarked on a mission to revolutionize fitness. Inspired during a plank exercise at the gym, Howie envisioned a world where mundane exercises like planking could be transformed by integrating entertaining games through the use of smartphones.

Recognizing the magnitude of his idea, Howie enlisted the expertise of longtime friend and fitness professional, Don Brown. With over three decades of experience, including the creation of the iconic AB ROLLER, Don brought unparalleled insight into the fitness industry.

Don, along with business partner David Augustine, co-founders of The Abs Company, added their extensive experience to Howie's vision. With a remarkable track record, including the launch of the AB ROLLER and successful partnerships with fitness industry giants like Planet Fitness, Gold's Gym, Crunch, and Lifetime Fitness, Don and David's contributions have been instrumental in shaping, building and guiding STEALTH FITNESS.

The partnership resulted in the birth of the groundbreaking STEALTH CORE TRAINER, introduced to the world through a highly successful Kickstarter campaign in 2016. Surpassing even industry giants like Peloton, the Kickstarter launch marked the beginning of STEALTH FITNESS's journey.

Since then, STEALTH FITNESS has expanded its product offerings to include lower body training with the Stealth Squat and cardio training with the Stealth Cycle. With over 500,000 units sold and $50 million in revenue, our commitment to innovative gamified fitness has garnered widespread acclaim, and has been featured in Sports Illustrated, Men's Health, Women's Health, Shape, and Good Morning America.

The integration of gamification into our products is facilitated by the STEALTH FITNESS app, connecting users to a vast array of games and features. Boasting over 1 million downloads, the app not only enhances the gaming experience but also provides tools to track results and achieve fitness goals. As we continue to evolve, more gamified fitness innovations are on the horizon, ensuring that STEALTH FITNESS remains at the forefront of revolutionizing how we approach and enjoy a healthy lifestyle.